PRESS RELEASES AND AWARDS
01.11.2011
THE AURIGA BRAND DEBUTS IN NEW YORK AT THE SETAI FIFTH AVENUE
Auriga Spa to Offer Signature Lunar Treatments, a Julien Farel Salon and Special Amenities for Couples in the heart of Manhattan
New York, NY, November 2010 – Upon its November opening, the Setai Fifth Avenue, a Capella Managed Hotel will unveil the compelling new spa brand Auriga to New Yorkers. The Setai Fifth Avenue has dedicated a full floor to an urban spa experience unlike any other in the city, including a selection of treatments based on the phases of the moon (an Auriga brand signature), an exclusive outpost of the Julien Farel Salon, a co-ed lounge, and aquatic areas that invite couples and groups to indulge in the spa experience together, complete with a hamam and chill room.
The Setai Fifth Avenue marks Auriga’s fourth spa worldwide and the first in the United States. Named for the constellation whose brightest star is Capella, the brand made its debut at Schloss Velden, a Capella Hotel (Austria) in 2007 and has since opened at Capella hotels in Singapore and Mexico. World-renowned spa designer Sylvia Sepielli has brought a unique aesthetic element to this urban spa. With her vision for chic simplicity, she gives the space a sense of luxury and serenity. All spa products are provided by the exclusive U.K. brand, The Organic Pharmacy, known for its holistic approach and the most organic ingredients.
The Phases of the Moon: An Auriga Signature Approach
A hallmark of the Auriga experience is four signature treatments that reflect the varying energies of the lunar cycle. By tapping into the natural rhythms of the heavens, the treatments work to heal mind, body and spirit by achieving a balance with nature. Each treatment is available during its corresponding lunar cycle: New Moon, to stimulate and awaken; Waxing Moon, to “sow the seeds” and nourish; Full Moon, to bring one to the height of his or her potential; and Waning Moon, designed to cleanse body and spirit.
Chill Room, Hamam and Couples- Oh My!
Spanning the entire fourth floor of The Setai Fifth Avenue, at more than 11,500 square feet, Auriga transcends the typical spa experience. Among its 11 private treatment rooms will be four wet rooms ideal for couples’ treatments (think Valentine’s Day and Anniversaries), co-ed wet thermal and relaxation areas, including a lounge inviting groups and couples to relax together before and after treatments with a glass of bubbly in hand.
The aquatic area will include two experiential showers, a vitality pool, sauna, steam room, and a hamam, one of very few in New York City.
A Salon by Julien Farel
Julien Farel of The Julien Farel Group brings his top tier beauty services and French-inspired styling techniques to the Auriga spa. Sharing an eye for excellence and modern elegance, Auriga and Julien have created a beauty sanctuary that awakens the senses. Individual men’s and women’s salons provide private spaces for unparalleled pampering. Located within Auriga at The Setai Fifth Avenue, guests at the Julien Farel Salon are welcome to enjoy personalized services in a relaxing, luxurious oasis.
Expansive Fitness Facilities
Only steps from the Auriga Spa guests can stay in shape at the hotel’s exclusive fitness center. At 3,100 square feet, this spacious facility will feature top-of-the-line equipment by Technogym, including treadmills, ellipticals, rowing machines, and stationary bikes. Nautilus and free weights will be available, and for those looking to partake in a group workout, a separate exercise room will be the setting for yoga, Pilates and a variety of other fitness disciplines.
For more information on the Auriga Spa, Julien Farel Salon or Fitness Center at The Setai Fifth Avenue, please call 212-777-3455 or email amanda@kbnetworknews.com

